Friday, I participated in an online private sharing session with the theme of "Private Domain Traffic and Digital Operations". I am honored to be the host and chat with CTOs and technical leaders of several well-known companies about the exploration of private domain traffic in their respective companies. And there are very interesting sparks around how to grab public domain traffic and how to build private domain traffic.
In the process of communication, I shared two methods that can now be realized through technology and can grab traffic from large platforms. At that time, the guests were very interested, and I also shared them with you.
1. Links to open WeChat mini-programs solve the problem of conversion rate from public domain to private domain
Open the applet function in the SMS to start the internal test! I was so excited after experiencing the process! Open the applet in the text message, so that the effect of precise operation of private domain traffic can be stronger! If you are doing private domain traffic or are concerned about private domain operations, you must try it!
But how is this function implemented? In the actual operation process, how to use it?
We can try this: on Baidu and other major public domain traffic platforms, as long as we do keyword placement, the search results will generally lead to a landing page. The link to this landing page generally opens the page directly in the browser.
So can we try this form? Through the link of the configured landing page, after the user opens the link, it is no longer the landing page in the browser, but the page of the WeChat applet.
On the applet page, you can put community code, customer service code or enterprise WeChat code, etc. In this way, users of public domain traffic can be directly converted to private domain traffic pools.
When many companies are doing advertising, there is a very headline pain point: how to attract customers to the private domain traffic pool? If this method is feasible, then the advertising can be directly converted to WeChat.
Maybe non-technical people still don't quite understand the logic here? I will briefly introduce:
Each page in the WeChat applet has a page path. Through the open technical interface of WeChat, this page can be converted into a link address. This address can be clicked directly in the browser, and the WeChat APP can be opened directly after clicking. The corresponding page of the program.
If you need experience, you can leave a message at the end of the article.
2. Omni-channel applet - let your applet be searched on major platforms such as Alipay, Toutiao, Douyin, etc., and the data collected after the search will go to the WeChat applet
Now major third-party platforms are pushing small programs.
Applets on different platforms have different interfaces, different emphasis on support functions, and different usage scenarios.
When a client was promoting Baidu Mini Programs before, Baidu provided huge traffic support, and actually gained a lot of traffic country email list dividends. Except for Baidu, Toutiao, Douyin, Alipay, etc., all have similar traffic bonuses.
We can make such small programs through common basic pages, such as product service introduction and collection form pages, and can be made into small programs with a single code, which is common to the whole network. Launch the corresponding applet on each platform, absorb the platform traffic dividends, and most importantly, finally collect all the traffic in the private domain!
In the WeChat digital platform, the data collected from members is unified, managed, operated, and transformed into the WeChat applet platform. I believe this approach will also improve the conversion rate from public domain traffic to private domain traffic.
The bonus period of these two methods is still there, and the opportunity may be fleeting. Enterprises that operate private domain traffic or wish to switch from public domain traffic to private domain operation can try it.