Based on the fresh food market background, business model, user portrait, version iteration record, product function structure analysis and other perspectives, Hema Xiansheng App is analyzed, and why it is necessary to create a new retail business model of "supermarket + catering", and its satisfaction What are the user pain points. At the same time, from the perspective of a product manager, analyze some attempts made by low-frequency e-commerce products such as Hema Xiansheng in improving user retention rate and user usage time, and give some suggestions. Today, the e-commerce industry has developed into a super-strong industry situation.
While continuously expanding the breadth of their industries, the giants are also continuously injecting capital in vertical fields, in order to achieve the purpose of establishing industry barriers that cannot be replicated by peers. As a step of Alibaba's entry into phone number list the vertical fresh food field, Hema Fresh is a supermarket, a restaurant, or an e-commerce business. Through the business model of combining offline stores with online APPs, it has created an online and offline integrated fresh food. A new retail model for catering . In January 2016, the first store was launched in Shanghai. As of December 31, 2018, 122 Hema Xiansheng offline supermarkets have been
put into operation nationwide. 1. Market analysis 1.1 Status Quo of Fresh Food E-commerce Industry According to forward-looking data, the fresh food market has developed steadily in a large environment and has entered a trillion-dollar market. The scale of the fresh food e-commerce industry is also expanding, but the penetration rate of the industry is low. In 2018, the e-commerce channel accounted for less than one-fifth of the fresh food purchase channels, which can be regarded as the last piece of the e-commerce industry. blue ocean. However, fresh commodities are quite different from other consumer commodities due to their short shelf life, harsh storage